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Including a Lego set that over 20,000 shoppers have bought in the last month alone.
ByDorian Smith-Garcia
Published on March 28, 2024
In This Article
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In This Article
- Amazon’s Best-Selling Toys for Babies
- Amazon’s Best-Selling Toys for Toddlers
- Amazon’s Best-Selling Toys for Ages 5 to 7
- Amazon’s Best-Selling Toys for Ages 8 to 12
- Amazon’s Best-Selling Toys for Tweens and Teens
- Amazon’s Best-Selling STEAM Toys
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You don’t need to wait for a special occasion or holiday to go toy shopping, and thousands of shoppers agree: Just take a quick peek at Amazon’s on-site curation of its best-selling toys for kids of all ages, where you'll find which trending toys parents are actually adding to their carts.
From a discounted Lego set that more than 20,000 Amazon shoppers have bought in the past month to popular picks from Barbie, Gabby’s Dollhouse, Crayola, and Jellycat, we narrowed down the list of Amazon's top-selling toys to 50 of the very best—and they start at just $8.
Amazon’s Best-Selling Toys for Babies
Little ones need simple toys that are safe yet engaging. To keep them entertained during bathtime, Munchkin has a four-piece bath toy set for just $8—and over 30,000 Amazon shoppers have snapped up in the last month. Or, help babies master their motor skills with a tummy time baby mirror or a Little Mermaid-themed activity center and jumper.
- Beiens Baby Book Toys $12 (was $17); amazon.com
- Baby Einstein Take Along Tunes Musical Toy $9 (was $10); amazon.com
- Sumobaby Musical Stuffed Caterpillar Activity Toy $20 (was $26); amazon.com
- Thremhoo Tummy Time Baby Mirror $20; amazon.com
- Coolplay Baby’s First Non-Toxic Soft Cloth Book Set $14; amazon.com
- Munchkin Float & Play Bubbles Bath Toy $8 (was $9); amazon.com
- Bright Starts Disney The Little Mermaid Sea of Activities Jumper $129; amazon.com
Amazon’s Best-Selling Toys for Toddlers
Occupy little hands and curious minds with a pretend play set like Melissa & Doug’s Get Well Doctor’s Kit or Prepare & Serve Pasta Play Food Set, which is on sale for 30% off. Meanwhile, boost their vocabulary with 50% off the LeapFrog Learning Friend’s 100 Words Book that over 10,000 Amazon shoppers have purchased in the last month. To help them get their wiggles out, the iPlay, iLearn Bouncy Pals Unicorn Bounce Horse is a safe way to burn off energy, while the Jellycat Blossom Cherry Bunny is a snuggly friend to cuddle up with for a rest.
- Melissa & Doug Prepare & Serve Pasta Play Food Set $28 (was $40); amazon.com
- Fisher-Price Little People Barbie Little Dreamhouse $51; amazon.com
- iPlay, iLearn Bouncy Pals Unicorn Bouncy Horse $30 (was $38); amazon.com
- Lego Duplo Fruit & Vegetables Gift Pack $28 (was $35); amazon.com
- Top Bright Montessori Woodpecker Worm Magnetic Bird Feeding Game $20, amazon.com
- Jellycat Blossom Cherry Bunny Stuffed Animal $28; amazon.com
- Melissa & Doug Get Well Doctor’s Kit Play Set $30 (was $32); amazon.com
- Fisher-Price Harley Davidson Tricycle $48 (was $65); amazon.com
- LeapFrog Learning Friends 100 Words Book $10 with on-site coupon (was $20); amazon.com
- Boon Pipes Toddler Bath Toys $15; amazon.com
Amazon’s Best-Selling Toys for Ages 5 to 7
Barbie’s Dreamhouse was one of the biggest hits of last holiday season, and shoppers are still snatching it up. For imaginative play, Play-Doh’s Kitchen Creations Magical Oven Set is currently 33% off, while the ’Gabby’ Cat Friend Ship from Gabby’s Dollhouse is nearly half off. If you want to incorporate STEAM learning, the Osmo Little Genius Early Math Adventure Starter Kit is half off and loved by over 10,500 buyers who gave it a five-star rating.
- Barbie Dreamhouse 2023 $179 (was $200); amazon.com
- Crayola Light-Up Tracing Pad $27; amazon.com
- Gabby’s Dollhouse Gabby Cat Friend Ship $35 (was $60); amazon.com
- Little Tikes Story Dream Machine Starter Set $41 (was $50); amazon.com
- Osmo Little Genius Early Math Adventure Starter Kit $60 (was $120); amazon.com
- Barbie Fashion Plates All In One Studio Sketch Set $17, amazon.com
- Furby Purple Interactive Plush Toy $60 (was $70); amazon.com
- Play-Doh Kitchen Creations Magical Oven Play Food Set $20 (was $30); amazon.com
Amazon’s Best-Selling Toys for Ages 8 to 12
Over 7,000 Amazon shoppers have added Lego’s Up House set to their carts in the last month, and it’s sure to be a hit with your favorite Disney and Pixar fan. To help big kids communicate their emotions at an age-appropriate level, the smiley TeeTurtle Octopus Plushie turns inside out to reveal a frowny face, and it’s just $11 right now. And for a game the whole family can enjoy, Amazon shoppers love Exploding Kittens and Taco vs. Burrito, which is nearly 40% off.
- Taco vs Burrito Game $16 (was $25); amazon.com
- Bitzee Digital Pet and Case $30; amazon.com
- Squishmallows Official Kellytoy 8-inch Plush Mystery Pack $23; amazon.com
- Exploding Kittens Original Edition $19 (was $20); amazon.com
- Lego Disney and Pixar Up House $48 (was $60); amazon.com
- TeeTurtle The Original Reversible Octopus Plushie $11 (was $15); amazon.com
- Byserten Handheld Fidget Toy $13 (was $14); amazon.com
- Lego Star Wars 332nd Ahsoka’s Clone Trooper Battle Pack $16 (was $20); amazon.com
- Beast Lab Stealth Strike Big Cat Beast Creator $40 (was $70); amazon.com
Amazon’s Best-Selling Toys for Tweens and Teens
Creative teens and tweens will enjoy playing Amazon’s best-selling stacking game, Tetra Tower Balance, which has been purchased by over 6,000 shoppers this month. Plus, the popular Lego Icons Flower Bouquet is on sale, as is a classic game of Catan.
- Catan Adventure Board Game $31 (was $55); amazon.com
- Ninja Blast Rechargeable Game Activity Cube $20 with on-site coupon (was $40); amazon.com
- Lego Icons Flower Bouquet $48 (was $60); amazon.com
- Educational Insights Kanoodle Extreme Puzzle Game $15 (was $16); amazon.com
- Lego Speed Champions McLaren Solus GT & McLaren F1 $29 (was $35); amazon.com
- Shashibo Shape Shifting Box $20 (was $26); amazon.com
- Flipside Electronic Handheld Game $15 (was $18); amazon.com
- Alkista 48 Pieces Tetra Tower Balance Stacking Blocks Game $17 (was $18); amazon.com
Amazon’s Best-Selling STEAM Toys
STEAM (science, technology, engineering, art, and math) toys can teach kids of all ages important skills in a fun way. Kiddos can tap into their creativity with Crayola’s Inspiration Art Case Coloring Set or construct a magnificent structure with a discounted set of Magna-Tiles, which rarely go on sale. Or, join over 20,000 Amazon shoppers who’ve bought the Lego Creator 3-in-1 Exotic Parrot set in the past month.
- Crayola Inspiration Art Case Coloring Set $27; amazon.com
- Magna-Tiles Builder 32-Piece Magnetic Construction Set $37 (was $50); amazon.com
- ThinkFun Gravity Maze Marble Run Brain Game $21 (was $28); amazon.com
- Klutz Lego Gear Bots Science/STEM Activity Kit $21 (was $25); amazon.com
- National Geographic Science Magic Kit $30; amazon.com
- Lego Creator 3-in-1 Exotic Parrot $16 (was $20); amazon.com
- PlayShifu Educational Globe for Kids $55; amazon.com
- Klutz Book of Paper Airplanes Craft Kit $13 (was $17); amazon.com
Shop More Toy Deals for Parents
- The 40 Best Under-$20 Toys at Amazon’s Big Spring Sale Are Up to 82% Off
- Target’s Secret Easter Shop Has the Cutest Gifts, Crafts, and Baskets, Starting at $1
- My Kids Play with These 12 Outdoor Toys All Spring Long—and They Start at Just $11 at Amazon
- I’m Packing These 8 Travel Toys to Entertain My Preschooler on a 10-Hour Spring Break Road Trip
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